Daily Newsletter
13 August, 2026 Logo

“OOH is an industry that’s always thrived on innovation”

As part of Candid Chats@Backstage OAC 2026, Media4Growth caught up with Prateek Sinha, Founder & Managing Partner of TheFifth.AI, for a quick…

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Broadsign released 2026 programmatic DOOH trends report

Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value — and…

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Havells brings AI-crafted appliance range to life with OOH showcase in Delhi

The campaign is conceptualized and executed by Posterscope India with Sakshi Advertising being the production partner

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Netflix puts a man inside a billboard to promote ‘The Last House’

The immersive OOH activation transformed a Sunset Boulevard billboard into a fully furnished living space, blurring the lines between fiction and reality…

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