OOH News ‘Recognise the power of patterns’ ‘Recognise the power of patterns’ Published on September 13, 2022 By admin Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022. Related Topics: Trending Creative Concepts Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience Company News How this bunch of students from NIT Rourkela is building an OOH marketplace People Sahil Gambhir joins Rapport as General Manager – OOH Campaigns Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign People Khyati Shah elevated to President – Group Corporate Communications & CMO at Welspun World Campaigns Samsung launches integrated OOH Campaign across South Korea for Galaxy Z Fold8