Santosh, who is the COO at Innocean India, will explore if OOH advertising can adopt the metrics, accountability and precision that have long defined performance marketing.
81 entries from 21 companies have made it to the shortlist across four categories in the landmark 20th edition of the OOH Advertising Awards.
The campaign was executed by Signpost India, with Sakshi Advertising as the production partner.
The campaign is executed in Australia
Next two rounds of Jury meets to be held in Mumbai on 3rd July
A seasoned marketing and communications leader, Gagandeep has spent over a decade driving award-winning campaigns, consumer engagement initiatives and digital-first brand transformations across leading organisations including...
Ritu, who heads marketing and Bayer Consumer Health brings nearly two decades of experience in brand building, digital transformation and consumer-centric storytelling to OAA 2026.
Ajit Varghese will spotlight the new dynamics of media buying for the benefit of OOH stakeholders who will gather at the 20th edition of OOH Advertising...
Mercado Livre’s ‘Field Barcode’ claimed the Outdoor Grand Prix, while campaigns from McDonald’s, Heinz, Coca-Cola and Heineken emerged among this year’s Gold Lion winners at the...
The award-winning creative leader from TBWA\LINTAS will help steer the judging process for one of India’s most prestigious recognitions in out-of-home advertising.
The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
The campaign is executed by Platinum Outdoor in Mumbai
The campaign is live across Incheon international airport and buses across the South Korea
The campaign is executed by Enroute Advertising
The activation's production was executed by Sakshi Advertising.
Headquartered in Sydney, oOh!media operates a diversified network of more than 30,000 digital and static assets across Australia and New...
The campaign is executed in New York City
With outdoor LED displays facing constant exposure to environmental conditions, Finito LED sees product quality and dependable service as critical...
From the changing role of relationships to the push for a common currency, Raheel Amjad, MD of JCDecaux India, shares...
Khyati announced the appointment on LinkedIn, sharing that she is stepping into the new role after nearly five years with...
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact...
In Candid Chats@Backstage OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland and Partner, OOH Capital,...
A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising...
The experience is conceptualised by Infectious Advertising
