OOH Sure!
‘It won’t just be a man’s world anymore’
‘It won’t just be a man’s world anymore’
As times change and an increasing number of women break barriers across industries, is OOH – traditionally a male dominated one – keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH – Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!
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Creative ConceptsRare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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CampaignsSamsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign