Bombay Shaving Company takes its grooming message to the men’s washroom in PVR

Bombay Shaving Company has taken a highly contextual approach to Out-of-Home advertising by placing its communication directly where the grooming problem it addresses is most likely to occur, inside men’s washrooms at PVR. 

Executed by Posterscope India, the campaign uses the washroom floor to pose a simple question: “Trimming ke baad bathroom ki kya haalat?” The communication then directs consumers to “Look Up” and when they do, they are met with Bombay Shaving Company’s product advertisement placed above. 

The execution is deliberately minimal, relying on the location itself to do much of the storytelling. Positioned on the floor in front of urinals, the communication catches the audience at a moment directly connected to the problem being highlighted, making the brand’s message difficult to ignore. 

The campaign also uses a QR code-led product communication placed within the washroom environment, connecting the contextual message with Bombay Shaving Company’s grooming proposition.