Campaigns
Take a break
The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets. There’s even WiFi on Mount Everest. Result? People are constantly online.
Time for a break. Yes, the first brand that comes to mind when we want a break i.e. KitKat along with agency JWT Amsterdam, the Netherlands played it cheeky and created a Free No-WiFi Zone. In a radius of 5 meters, they blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course!
-
Creative ConceptsRare Beauty turns New York billboards into scratch-and-sniff fragrance experience
-
Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
-
PeopleSahil Gambhir joins Rapport as General Manager – OOH
-
CampaignsSamsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign