Campaigns
Creating fairytales through outdoors
Contagion New Zealand creates fantasy in the real world for the television series – Once Upon A Time.
With an aim to promote the TV series Once Upon A Time, TVNZ executed an eco-friendly campaign. A 28m high hoarding was covered with beanstalk showcasing the show. The campaign idea was to depict fantasy in the real world. The beanstalk creative was borrowed from the theme of the show i.e. fairy tale characters set in the modern day, where Contagion New Zealand, an advertising agency turned the billboard into one of the most famous fairy tales.
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Creative ConceptsRare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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CampaignsSamsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign