CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

The E-com juggernaut that imperiously rolled across the OOH landscape till about a year ago may be conspicuously low key now, but some of the app based brands are still marking their presence on the OOH canvas in innovative ways. Bengaluru-based CureFit has launched an innovation-leaden OOH campaign that beckons the city dwellers to ‘Eat Fit’.The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers.

CureFit is founded by Mukesh Bansal, who also was the head of commerce at Flipkart, and ex-Flipkart Chief Business Officer Ankit Nagori.