OOH Sure!
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
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Bombay Shaving Company takes its grooming message to the men’s washroom in PVR
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Xtreme Media Appoints Anand Lakshmanan as Chief Business Officer.
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Orient Electric launches Independence Day OOH campaign
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Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
The campaign is executed in New York City
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
SBI General Insurance launches OOH campaign for its Motor and Health Insurance offerings
The campaign is executed by Platinum Outdoor in Mumbai
Samsung launches integrated OOH Campaign across South Korea for Galaxy Z Fold8
The campaign is live across Incheon international airport and buses across the South Korea
Siddha Sky spotlights seamless connectivity with OOH campaign in Mumbai
The campaign is executed by Enroute Advertising
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
Samsung lights up global landmarks with Micro RGB OOH campaign
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
Ocean Outdoor UK retains Canary Wharf DOOH contract
The new and updated programme to include immersive experiences and augmented reality
Chandak amplifies ‘Roar of the Rare’ with premium OOH campaign across Mumbai
Executed by MBH, the campaign leveraged RoshanSpace Brandcom's premium outdoor network to create high-impact visibility for the developer's latest luxury...
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Creative Concepts
Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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Campaigns
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
