Campaigns
IKEA urges shoppers to walk the talk on eco care
IKEA urges shoppers to walk the talk on eco care
IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.
-
Creative ConceptsRare Beauty turns New York billboards into scratch-and-sniff fragrance experience
-
Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
-
PeopleSahil Gambhir joins Rapport as General Manager – OOH
-
CampaignsSamsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign