Campaigns
Nutella marks a delicious DOOH presence
The campaign featured striking 3D anamorphic content, apart from traditional and DOOH displays
Posterscope India recently launched a campaign for Nutella, highlighting their innovative approach to out-of-home (OOH) and digital out-of-home (DOOH) advertising. The campaign featured 3D anamorphic displays, transforming everyday locations into Nutella-themed landscapes that created visually striking, 3D-like illusions when viewed from specific angles.
Overall, the campaign was executed using a mix of traditional and digital OOH formats.
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industry updates
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Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
The campaign is executed in New York City
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
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The campaign is executed by Platinum Outdoor in Mumbai
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The campaign is live across Incheon international airport and buses across the South Korea
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Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
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Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
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Creative Concepts
Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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Campaigns
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
