The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH...
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate...
The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations...
The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
The site display brightness changes through different times of the day
Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for...
Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services
The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
The campaign is executed by Platinum Outdoor in Mumbai
The campaign is live across Incheon international airport and buses across the South Korea
The campaign is executed by Enroute Advertising
The activation's production was executed by Sakshi Advertising.
Headquartered in Sydney, oOh!media operates a diversified network of more than 30,000 digital and static assets across Australia and New...
The campaign is executed in New York City
With outdoor LED displays facing constant exposure to environmental conditions, Finito LED sees product quality and dependable service as critical...
From the changing role of relationships to the push for a common currency, Raheel Amjad, MD of JCDecaux India, shares...
Khyati announced the appointment on LinkedIn, sharing that she is stepping into the new role after nearly five years with...
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact...
In Candid Chats@Backstage OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland and Partner, OOH Capital,...
A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising...
The experience is conceptualised by Infectious Advertising
