Campaigns
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
The unique ‘Liquid Billboard’ created on a Dubai beach by Havas Middle East as a brand activation to encourage women of varied backgrounds to take to swimming won the prestigious Outdoor Grand Prix at the Cannes Lions festival on June 20.
As reported in the AdWeek, “The outdoor activation promoted Adidas’ inclusive swimwear collection and addressed the 32% of women globally who say they don’t feel comfortable swimming in public.”
The installation was a large transparent pool that people could dive into, “with their swims visible and live streamed online”.
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Creative Concepts
Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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Campaigns
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
