Campaigns
Magicpin invites users with new offers
The OOH campaign engages mases with an offer through a QR based technology
Magicpin, an online platform for users and merchants in a locality to discover each other, interact, and transact, has used the OOH medium to create a hard-to-miss brand presence. The go-to platform for merchants seeks to highlight their uniqueness, while boosting their revenues and utilization through real-time promotions, loyalty programs, and content updates. To promote their services, the brand has executed a QR code led campaign which can be scanned to receive an offer.
A giant bright color creative was spotted at Rajiv Chowk metro in Delhi by Media4Growth. The creative definitely seems to be attracting a large number of travelers at the station platform.
The campaign is reportedly done by Rapport and executed on Eg Communication property.
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industry updates
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Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
SBI General Insurance launches OOH campaign for its Motor and Health Insurance offerings
The campaign is executed by Platinum Outdoor in Mumbai
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The campaign is executed by Enroute Advertising
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
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The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
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The new and updated programme to include immersive experiences and augmented reality
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Executed by MBH, the campaign leveraged RoshanSpace Brandcom's premium outdoor network to create high-impact visibility for the developer's latest luxury...
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Creative Concepts
Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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Campaigns
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
