Campaigns
‘Mumbai Meri Jaan’ exudes high energy in the Maximum City
Snapshots of the campaigns in the city
Mumbai Indians’ ‘Mumbai Meri Jaan’ campaign exudes great energy with the IPL franchisee’s top stars featuring on the OOH canvas. The IPL team is still to find its groove in this year’s edition but the OOH campaign is sure to whip up great fan support.
Elsewhere the Airtel 5G campaign marked a highly visible presence on the streets, and so has the movie ‘Gumraah’ ahead of its theatre release.
The summer season is when beverage brands make a beeline to the OOH, and it is Tata Gluco that is in the midst of all that action. And, not to be missed is the Daikin brand campaign that is timely given that the city temperature is going northwards.
The evergreen BFSI brands keep the OOH ticking. It is IndusInd bank with its savings account proposition that is drawing the eyeballs on the streets.
Meanwhile the G20 OOH event displays extending a warm welcome to the delegates dot key places around the city.
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industry updates
Bombay Shaving Company takes its grooming message to the men’s washroom in PVR
Tinder turns Delhi Metro into a witty dating lesson with contextual OOH campaign
Xtreme Media Appoints Anand Lakshmanan as Chief Business Officer.
Why railway media is getting more attractive to brands
Orient Electric launches Independence Day OOH campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
The campaign is executed in New York City
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
SBI General Insurance launches OOH campaign for its Motor and Health Insurance offerings
The campaign is executed by Platinum Outdoor in Mumbai
Samsung launches integrated OOH Campaign across South Korea for Galaxy Z Fold8
The campaign is live across Incheon international airport and buses across the South Korea
Siddha Sky spotlights seamless connectivity with OOH campaign in Mumbai
The campaign is executed by Enroute Advertising
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
Samsung lights up global landmarks with Micro RGB OOH campaign
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
Ocean Outdoor UK retains Canary Wharf DOOH contract
The new and updated programme to include immersive experiences and augmented reality
Chandak amplifies ‘Roar of the Rare’ with premium OOH campaign across Mumbai
Executed by MBH, the campaign leveraged RoshanSpace Brandcom's premium outdoor network to create high-impact visibility for the developer's latest luxury...
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Creative Concepts
Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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Campaigns
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
