Piramal Housing Finance takes to heartfelt messaging

Piramal Housing Finance takes to heartfelt messaging in relating its financial services to people’s needs. The OOH campaign, exclusively rolled out in Pune market in association with MOMS Outdoor Media Solutions, was designed to promote its loan facility. Mainly deployed on large billboards, the campaign was taken to each nook & corner of the city by acquiring media located at key locations such as arterial route, highway and junctions.

MOMS went the extra mile to pick exclusive sites after conducting a detailed recce of the respective towns as per the client brief. The creative reflects the brand ideology of connecting with people with powerful lines like ‘If the cheque hasn’t reached your pocket, your interest won’t reach ours’. Also, the creative changeover with another communication of their loan product enhanced the campaign’s communication impact.