Pond’s Super Light Gel making waves

Sky is the limit (well..in this case sea!) when technology and creativity come together on a larger than life medium like OOH, as this one of a kind campaign for Ponds clearly demonstrates.

Rapport has executed the largest 3D hyper realistic billboard for brand Ponds using Zen Digital Media’s Broadcoasters platform. 

The aim obviously was to do a first-of-its-kind campaign on a larger-than-life canvas and in an exclusive clutter free space that enjoys massive eyeballs.

The billboard uses the 3D effect without being anamorphic, and offers clear visibility from any angle, made possible only on the Broadcoasters platform.