Campaigns
RuPay promotes digital transactions through OOH medium
The card payment brand urges masses to experience the ease of digital payment transactions
RuPay, a card payment scheme launched by the National Payments Corporation of India (NPCI) has launched an OOH campaign to promote its credit, debit and prepaid services. The OOH campaign is a part of a mega campaign designed to educate the masses on how to go cashless by using mobiles and RuPay-enabled Jan Dhan cards for day-to-day transactions. The intent is to make digital money popular and be less dependent on cash.
The campaign spotted in Mumbai talks encourages the use of their cards to get unique experiences through its marketing theme ‘One life, One RuPay’.
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Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
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Creative Concepts
Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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Campaigns
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
