Campaigns
Surya lights up OOH with LED bulbs
The innovation shows a large cut-out of the bulb which is illuminated, highlighting the different aspects the product
Surya Roshni, a home appliances manufacturing brand, has executed an innovation in Delhi to promote its LED bulbs. The innovation shows a large cut-out of the bulb which is illuminated, highlighting the different aspects the product. Interestingly the site is also lighting up the road. The OOH campaign is visible in south and west Delhi.
The Rs 4,000 crore company is one of the leading brands selling lighting and steel pipe products not only in India, but also exporting to over 50 countries. The company has invested significantly in the R&D of LED lighting and had also launched a nationwide campaign some time ago to create awareness among the consumers about the menace of fictitious and spurious LED products in the market place.
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