Campaigns
Swift goes to town with ‘Be Limitless’ proposition
Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas
As Maruti Suzuki launched its new Swift at Auto Expo 2018, simultaneously the brand also kicked off an OOH campaign to promote the compact car nationally. Executed by Posterscope India, the OOH campaign deployed on large-size formats is fashionably communicating the ‘Be Limitless’ mantra. This time, the brand has decided to let the car speaks for itself as its mainline commercial as well as OOH only showcases the car to woo consumers.
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Creative ConceptsRare Beauty turns New York billboards into scratch-and-sniff fragrance experience
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Company NewsHow this bunch of students from NIT Rourkela is building an OOH marketplace
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PeopleSahil Gambhir joins Rapport as General Manager – OOH
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CampaignsSamsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign