Innovative Use
L’Oreal’s Colorsonic adds a dash of colour to Chicago streets
The immersive campaign includes a striking bus shelter innovation
The beauty and cosmetics giant L’Oréal leveraged JCDecaux OOH in the US to drive broad awareness and sales of its hair colour device Colorsonic. The campaign included two innovative installations that transform downtown bus shelters into immersive branding experiences, cites JCDecaux North America website.
“This unique activation conveys a complete product description at just a glance; total ad face ownership and vinyl wrapping of the glass panels define the Colorsonic’s purpose and ease of use, while larger-than-life replicas showcase its sleek, modern design,” a report on the JCDecaux website states.
Photo credit: www.jcdecauxna.com
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