People
Anna Bager to succeed Nancy Fletcher as OAAA President & CEO
Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)
The US OOH trade body Outdoor Advertising Association of America (OAAA) has announced that Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), will succeeds Nancy Fletcher as President & CEO, effective September 16.
The OAAA website introduces Anna as a seasoned, omnichannel media veteran with a deep appreciation for the power and potential of OOH. She is a strong advocate for media owners, with proven experience working in Washington on critical issues like technical standards, brand safety, and consumer privacy.
In her more than eight years at IAB, Anna led all-digital, mobile, video, programmatic, measurement, and data initiatives, representing members such as Google, Facebook, Amazon, and Disney. Bager has significant leadership experience with many of the key opportunities and challenges facing the OOH industry.
“Anna was selected after a comprehensive six-month search that included over 70 media executives from inside and outside of the OOH industry,” says the OAAA website update.
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